softinio.com/layouts/partials/analytics.html

{{- with .Site.Params.ga_analytics }}
<script async src="https://www.googletagmanager.com/gtag/js?id={{ . }}"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', '{{ . }}');
</script>
{{- end -}}
{{- with .Site.Params.matomo_site_id }}
<script>
  var _paq = window._paq = window._paq || [];
  _paq.push(['trackPageView']);
  _paq.push(['enableLinkTracking']);
  (function() {
    var u="//softinio.dev/matomo/";
    _paq.push(['setTrackerUrl', u+'matomo.php']);
  _paq.push(['setSiteId', {{.}}]);
    var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0];
    g.async=true; g.src=u+'matomo.js'; s.parentNode.insertBefore(g,s);
  })();
</script>
{{- end -}}